When you look up at that fabric sign hanging abve your booth on the trade show floor, what do you see? Stunning graphics? A cool shape? Your brand for all to see? How about something you don't see, something holding it all together ... the zipper. Recently, we celebrated the inventor of the zipper, Gideon Sundback was born in Sweden April 24, 1880. After completing his studies in Sweden and then in Germany, he emigrated to the United States in 1905, where he began working for Westinghouse Electric and Manufacturing Company in Pittsburgh. Sundback was working on the zipper and in 1913 he invented the first version that wasn't based on the hook-and-eye system, so it was dubbed the "Hookless Fastener No. 1."
A year later Sundback reached the version with interlocking teeth, which was essentially the modern zipper we still use today, though the vernacular "zipper" was coined by B.F. Goodrich in 1923.
I didn't wake up one day and become an expert on trade show and event solutions, but after 25+ years in the business of marketing, I have enough under my belt to provide others with great suggestions, tips and solutions to their needs.